We recently caught up with James Brown, MD at BikeRegister, and asked him some questions about their business and the world of cycling. Read on to discover more about plans for the future from the UK’s national, Police approved, bicycle marking & registration scheme.
Who are you and what do you do?
James Brown, Managing Director of BikeRegister
What do you/the business want to achieve this year?
We want to help drive down cycle theft, and it’s a two pronged attack. We believe Police Forces around the UK need to refocus on the significant issue of cycle theft. Virtually all Police Forces have taken their foot off the gas in the last 3 years when it comes to preventing and detecting cycle crime. With a crime like theft of pedal cycles, when you move from dedicating significant resources to such a problem to virtually zero resources, it’s going to have a big impact on the numbers. The 2nd part is getting the major retailers to help. Marking and Registration of bikes at point of sale is vital to tackling cycle theft and retailers can relatively easily implement this, but at the moment choose not to. Hopefully 2018 will be the year this changes.
What is exciting you in the world of cycling?
The changing mentality around Cycling for all. We are a long way behind the Scandinavian and Benelux countries still, but it’s exciting to see the start of that transformation. London is a great example where a lot has been done in the last few years, but there’s lots still to do.
What was your favourite bike you have ever owned and why?
BMX Piranha XL because it was just so cool, and was the first bike to give me independence.
If you could go for a ride with 2 people, cyclists or non-cyclists, who would they be and why?
Stephen Fry and the Commissioner of the Met Police Cressida Dick. I’ve always been a big fan of Stephen Fry, and would love to share a Sunday afternoon cycle ride with him. As the first female commissioner of the Met, working her way all through the ranks, and being in charge of Policing the capital in such challenging times, I would be really interested to chat with Cressida Dick.
EXACTcycle and BikeRegister are working together to help reduce the number of stolen bikes bought and sold online. By purchasing a bike with an EXACT cycle certificate you are Virtually eliminating the possibility of purchasing a stolen bike.